Richard Attias

Global sports tournaments have a range of benefits that go far beyond the games themselves. They can transform the image of a country or a region. They bring people together and reveal new possibilities to a nation's youth.

When people said Africa would change me, I didn't understand what they meant. To see the poverty in the townships, for instance, is overwhelming. I found it heart-wrenching to see young children walking barefoot and hungry in the dirt. I'm the kind of person who wants to change the world right here and now, so I got frustrated.

We are in a technological age, and 'Social Music' aims to reflect that spirit of advancement, collaboration and connectivity while still remaining 'human.' And Stay Human, then, is a reminder of what connects us all. It's our mantra.