Reid Scott

If I'm not barefoot, you'll probably find me with a pair of New Balance on. And I'm not one of those hipster-jump-on-the-band-wagon-ironically-cool NB fans. I've been rocking those kicks since they were true nerd shoes. Since the '80s, yo! Word.

I started my own Pies Descalzos/Barefoot Foundation when I was 18. We provide education to vulnerable children in Colombia and other developing countries. I am an avid believer that education - and especially early childhood development - is the key to breaking the cycle of poverty.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.