Reggie Watts

For most of my life I've liked to pretend I live in a starship. Punching in fake codes to get into doorways that obviously are not secure. I love that idea of living on a spaceship. Because essentially we are: a gigantic thing floating in some infinite darkness that's running on principles that we don't even understand.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

Short stories are my favorite art form. A good one is compact and complete, a telling little slice of life, capturing a moment in time that - for the character - defines her, changes her, is the tipping point for all that will follow.