Ratan Tata

Perhaps the loneliest time was during the Tata Tea issue in Assam. For some reason, everyone believed that we had conspired with the extremists, ULFA. People still believe what they read is necessarily the truth. Sometimes it is based on inadequate or wrong information.

As a kid, I always idolized entrepreneurs. I thought they were cool people in the way that I thought basketball players were cool people. It's cool that some people get paid to dunk basketballs, but I'm not one of those people.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.