Randy Falco

The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.