Raine Maida

'Adbusters' is my favourite reading material, so as soon as you go there, the synapses start firing in a different way. You start taking on things that sometimes I feel are out of our control. That's what basically fuels my creative side.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?