Rae Carson

I was a teenage girl once. I was not an overweight teenage girl, but I had really bad acne when I was 11 or 12 years old. It was heart-rending, and people made fun of me. People whispered when I walked by in the hallways, and I was sure they were whispering about me. My adult perspective is maybe they weren't.

Some of the most common pitfalls I see occur when authors don't check their privilege. Billions are living in a personal apocalypse right this second, so a little research and empathy can go a long way toward developing a convincing world.

I grew up in a cloistered, conservative culture that adhered to strict gender roles. So it's easy to understand why the 'girl dressed as a boy' trope resonated so much. In a world that didn't want to give people like me adventures or significance, books with cross-dressing girls were treasures.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.