Rabih Alameddine

All living languages are promiscuous. We promiscuous speakers shamelessly shoplift words, plucking bons mots and phrases from any tempting language. We wear these words when we wish to be more formal, more elegant, more mysterious, worldly, precise, vague.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.