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Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law.

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

Google Apps for Education is a suite of applications intended to be helpful to higher level educational institutions, but in the long run, I think Google has a role to play in helping to assemble relevant content for classroom use.

Google, as usual, is one step ahead of everyone and provided the means where all videos on YouTube can be automatically captioned through voice-recognition technology without having to be told that it's the responsible thing to do.

Google attracts so much talent, it can afford to look beyond traditional metrics, like G.P.A. For most young people, though, going to college and doing well is still the best way to master the tools needed for many careers.