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First, you have stereotypes, and that will be the black drug dealer, the east Asian kung fu master, the Middle Eastern terrorist in 'True Lies.' Then you have stuff that takes place on culturally specific terrain, that engages with it, but actually subverts assumptions. 'Smashes' stereotypes. That's where I've come into the game.

First, you must have entrepreneurs who fully grasp their customers. They understand their product so well because they themselves are customers. The second thing is having an awesome value proposition.

First you wonder if they're separate stories, but no, they're not, they're contingent stories and they form a pattern. And you begin with some of the island as the place to which the heroine of the book returns.

Firstly I did it in this huge theatre in Avignon, then to smaller places, then bigger places. You have to change the volume of the voice, give more or less. The way you have to relate to space makes it like sculpture.