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Evolutionary psychology has often been a field whose most prominent practitioners get embroiled in controversy - witness the 2010 case of Harvard professor Marc Hauser, whose graduate students came forward to say he'd been faking evidence for years.

Evolutionary psychology tells us that men, especially powerful men, feel invincible and entitled to spread their seed, and that women can't resist the scent of masculine power. Women, by contrast, are said to be more altruistic and collaborative, seeking power so that they can share it with others.

Evolving technologies that allow economists to gather new types of data and to manipulate millions of data points are just one factor among several that are likely to transform the field in coming years.