You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back. Alexander Turney Stewart backcheatcustomer Change image and share on social
You must never aspire to 'finish' a house, you can merely hope to start it, and from then on it's an evolutionary process. Stephen Bayley aspireevolutionaryfinish Change image and share on social
You must never be satisfied with losing. You must get angry, terribly angry, about losing. But the mark of the good loser is that he takes his anger out on himself and not his victorious opponents or on his teammates. Richard M. Nixon angerangrygood share on social
You must never call it the Shetlands. Islanders are proud and can be prickly about the name: it's either Shetland or the Shetland Islands. Ann Cleeves callislandislander Change image and share on social
You must never find time for anything. If you want time you must make it. Charles Buxton findmaketime Change image and share on social
You must never lose that touch of childishness. You need it if you wish to write for children, if you wish to understand the heart of a child. Children are good, you see. And they expect good. Carolyn Haywood childchildishnessexpect Change image and share on social
You must never lower yourself to being a person you don't like. Henry Rollins lowperson Change image and share on social
You must never throw away things that are worth good money. Abraham Polonsky goodmoneything Change image and share on social
You must never underestimate the power of the eyebrow. Jack Black eyebrowpowerunderestimate Change image and share on social
