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Users are trying to discover apps; we are trying to improve the app discovery process, and developers are trying to reach users. If you step back, it's a problem we solved with search and ads in search.

Users socialize to figure out what they're going to do on the weekend. They use MySpace to discover new music and post events. Musicians upload their music. People use it for entertainment purposes or to sell goods in the classified area. MySpace makes what they do in the offline world a) more efficient or b) more interesting.

Using a broad brushstroke, I think Libertarian - most of America are socially accepting and fiscally responsible. I'm in that category. I think, broadly speaking, that's a Libertarian. A Libertarian is going to be somebody who's really strong on civil liberties.