Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant. Shawn Amos attentionbrandcompete Change image and share on social
Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. Gary Vaynerchuk bondbrandcomfort Change image and share on social
Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads. Kevin Systrom brandembraceextend Change image and share on social
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. Simon Mainwaring brandchoicecommunicate Change image and share on social
Brands must become architects of community. Simon Mainwaring architectbrandcommunity Change image and share on social
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. Simon Mainwaring achieveagentbrand share on social
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative. Shawn Amos brandcompanycomprise Change image and share on social
Brands who come to China, often they just care about price - so they actually drive the suppliers to cut corners on environmental standards to win a contract. Ma Jun brandcarechina Change image and share on social
Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins? Natalie Massenet brandcommercedistribution Change image and share on social
Brandy is one of my favorite vocalists. Jay-Z is my favorite emcee outside of Biggie. Rico Love biggiebrandyemcee Change image and share on social
