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Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the broadcasters is, 'There's a way for you not to put your head in the sand.'

Some people are better at maths than others: no one thinks you can be 'taught' to be a mathematical genius. And no one thinks of teaching, in that context, as a kind of forcing of the will. But there seems to be an idea of writing as an intuitive pastime which is being dishonestly subjected to counterintuitive methods.

Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly.