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Romney has adopted almost every position conservatives want their candidate to espouse: He's pro-life, he wants to repeal ObamaCare, he wants to cut taxes and cut the federal budget, and he wants an unapologetic foreign policy dedicated to the proposition that this too will be the American century.

Romney has to convince the American public that they need to do something they're not usually inclined to do - replace a sitting president with a challenger. And unlike in 1980 and 1992, when the public was persuaded to do just that, the incumbent president has not been weakened by a primary opponent.

Romney is a classic case of re-invention. As governor of Massachusetts, he supported government-sponsored healthcare, was sympathetic to gay rights, and opposed harsh restrictions on abortion. After measuring the difference between the Massachusetts electorate and the national one to which he must now appeal, he has reversed those positions.

Romney, like Sen. John McCain and Bob Dole before him, were meant to mollify moderates, attract Independents, and 'rebrand' the party in a way that mostly fits the ideal of media types who would never vote Republican anyhow. Each of them lost.

Romney Marsh remains one of the last great wildernesses of south-east England. Flat as a desert, and at times just as daunting, it is an odd, occasionally eerie wetland straddling the coastal borders of Kent and Sussex, rich in birds, local folklore and solitary medieval churches.