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McDermott and two colleagues - James H. Fowler of the University of California, San Diego, and Nicholas A. Christakis of Harvard University - published a paper titled 'Breaking Up is Hard to Do, Unless Everyone Else is Doing it Too.' Their study shows that divorce can spread like a virus among friends, siblings and co-workers.

McDonald's is in a unique position. They can decide they don't want meat with hormones in it, and that will be the end of hormones in meat. I actually think exerting pressure on McDonald's is probably just as important as on the Department of Agriculture.