Psy

In Korean, my lyrics are witty and have twists. But translated into English, it doesn't come over. I've tried writing in English, just for me, but it doesn't work. I've got to know everything about a culture, and I don't.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

When I was a child I had a best friend who lived across the road from me. When her mother died unexpectedly it was like losing a member of my own family. I think I am still affected by the memory of that loss.

I love 'The Office.' I'm in the premiere, and I'm maybe gonna shoot another episode this season, but I've been there since the very beginning, so when I found out this is the last year - I am a good Asian kid who was an A student - I wish I could be there to the end to see things through.