Platon

I never think about a shoot before I do it. Because there's no formula for people. What I try to do is to strip everything away rather than go in with preconceived notions. If I do that, I might miss a gem or a jewel that the person is offering me.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?