Pink

I remember once in junior high school, on a Friday, my mom came home from work and said to my brother and I, 'You know, between us, we have only 27 cents, but we have food in the refrigerator, we have our little garden out back, and we're happy, so we are rich.'

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.