There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense. Phil Schiller appleiphoneipod Change image and share on social
If you want a product that's thicker with a bigger battery, it's also heavier, more costly, takes longer to charge. Phil Schiller batterybigcharge Change image and share on social
The iPad is far and away the most successful product in its category. Phil Schiller categoryipadproduct Change image and share on social
There are times when we have to add resources to Apple, grow talent to do something that we weren't able to do before. Phil Schiller addapplegrow Change image and share on social
We try to find better solutions - our customers have given us a lot of trust. Phil Schiller customerfindlot Change image and share on social
There's a little bit of pain in every transition, but we can't let that stop us from making it. If we did, we'd never make any progress at all. Phil Schiller bitemakepain Change image and share on social
Android is often given as a free replacement for a feature phone, and the experience isn't as good as an iPhone. Phil Schiller androidexperiencefeature Change image and share on social
It's always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features. Phil Schiller affordablebenefiteasy Change image and share on social
It's a little counterintuitive to people, that doing what people don't expect ends up being what people do expect. But that is true of Mac. Phil Schiller counterintuitiveendexpect Change image and share on social
It's really cool having the news in your pocket. Phil Schiller coolnewspocket Change image and share on social