Phil Knight

There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.

I started with Sidney Poitier and Ruby Dee and Lou Gossett, Jr. and the rest of the wonderful cast of 'A Raisin In The Sun.' We were directed by the great Lloyd Richards. The play was written by the wonderful Lorraine Hansberry, and it was produced by Phil Rose. That's where my start was, so... not a bad way to start.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.