Peter Thiel

I think competition can make people stronger at whatever it is they're competing on. If we're competing in some athletic event for competitive swimmers, really intensely competing, it's likely that both of us will become better, but it's also quite possible we'll lose sight of what's truly valuable.

Somehow we must reintegrate the scientific with the popular and reconnect the future to the present. This is less a job for scientists, engineers, bureaucrats, and administrators and more a job for novelists, moviemakers, popularizers, and politicians.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.