Peter Jackson

I don't have an anti-Hollywood feeling. It's just I'm a New Zealander. I was born in New Zealand, and it's where my house is, and my family goes to school there. My interest is to remain in my homeland and make films. I don't really want to relocate myself to other countries in the world to work.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.