Peter Higgs

My inbox and doormat are full with emails and letters from people who want me to endorse their Higgs board game or to inaugurate the walkway of their new office atrium. There's even a microbrewery in Barcelona which wants to know what my favourite beer is so they can brew a similar one in my honour. It is quite mad.

In 2002, a Scottish journalist, during a dinner meant to be private, absolutely wanted me to react to Stephen Hawking's comments. I said one shouldn't pay too much attention to what Hawking was saying because he was a celebrity but not a specialist of elementary particle theory.

Frankly, as much as I love to improvise, it hasn't been difficult to stick to the script on 'Mad Men.' The writing is so precise, and the story so carefully crafted, that I don't think there's room - or need - for ad libbing. I could never come up with dialogue as lovely as these writers do, anyway.