Peter Higgs

My inbox and doormat are full with emails and letters from people who want me to endorse their Higgs board game or to inaugurate the walkway of their new office atrium. There's even a microbrewery in Barcelona which wants to know what my favourite beer is so they can brew a similar one in my honour. It is quite mad.

In 2002, a Scottish journalist, during a dinner meant to be private, absolutely wanted me to react to Stephen Hawking's comments. I said one shouldn't pay too much attention to what Hawking was saying because he was a celebrity but not a specialist of elementary particle theory.

The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.