Percy Sledge

Every time I went into the studio, I always sung with my heart. If it came out as strong, as good, as powerful as that to my fans, then I was satisfied. I never slacked. I always did all the songs the same way as the first.

I never knew much about business. But I've been made happy. The TV and commercials have been very fortunate for me and my career. And Atlantic Records has always been wonderful to me. I don't think I could have chosen a better record company.

I had an instinctive feeling that the people who have little or no school training should have something coming into their homes weekly which dealt with their problems in a simple, helpful way... so I wrote in a plain, common-sense way on the things that concerned our people.

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.