Penelope Cruz

My first fear was about the devil, when I was around fire, something I saw in a movie. I think it's about pain, in whichever form it comes. I had a lot of energy as a child - sometimes too much - and I didn't know how to channel it. It was making me suffer. It was bigger than myself, and I was very young.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.