Paul Hawken

When cattle ranchers clear rain forests to raise beef to sell to fast-food chains that make hamburgers to sell to Americans, who have the highest rate of heart disease in the world (and spend the most money per GNP on health care), we can say easily that business is no longer developing the world. We have become its predator.

We assume that everything's becoming more efficient, and in an immediate sense that's true; our lives are better in many ways. But that improvement has been gained through a massively inefficient use of natural resources.

Set your sights high, the higher the better. Expect the most wonderful things to happen, not in the future but right now. Realize that nothing is too good. Allow absolutely nothing to hamper you or hold you up in any way.

I want to tell mayors, county chiefs and heads of big companies: don't just chase GDP growth; don't chase the biggest profits at the expense of our children and grandchildren and at the cost of sacrificing our ecological environment.