Patrick Whitesell

If you look at professional baseball in New York, you can get all 162 Yankee games on television anytime you want. But people still go to the ballpark because they are two different experiences. It's the same with film.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

We're simple-minded, the team at Hulu, which is, we think if we can obsess over quality and build a better mousetrap, that good things will happen. Users will adopt the service, advertisers will see great value in it, and that's what we're seeing.