Patrick Kane

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.

The Yas Marina circuit is really pretty impressive. The track itself has some quite slow corners and not a great deal of overtaking opportunities, but it seems to combine a road course with a circuit course.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.