Pardis Sabeti

So much of the physical world has been explored. But the deluge of data I get to investigate really lets me chart new territory. Genetic data from people living today forms an archaeological record of what happened to their ancestors 10,000 years ago.

It is of course very difficult to see relations between America and Iran becoming increasingly tense and knowing that it is not the people of the countries but a subset of leaders and radicals that are causing such strife. I am hoping that the spirit of the people will triumph.

It's just difficult to see that people want to be like the actors and the performers and the politicians who are - who they see all the time, but the people that are probably having the most fun are the writers and the directors and the producers and the scientists, right, the people in the back that are getting to do the creative process.

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.

There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.