Ozwald Boateng

I'm ready to do womenswear. You've always got to be inspired by something new - women have so much more shape and I'm about finding what to engineer around those shapes.

Shirt collars are very important to me. Putting a very soft shirt collar with a formal suit doesn't work for me at all.

Film has always been a really good tool for me to communicate emotion about why I create a collection. I'm probably one of the first designers to make short films.

The relationship between the public and the artist is complex and difficult to explain. There is a fine line between using this critical energy creatively and pandering to it.

It's hard to imagine anyone interested in film not being a fan of Alfred Hitchcock because he's such a key influence on the entire history of cinema - it's hard to escape his shadow.

I worked for UFA as a set designer, you know.