Norman Douglas

I think that there's something extremely beautiful about the Olympic ideal and its motto - 'Swifter, higher, stronger' - it's such a beautiful motto, and it celebrates everything which is the antithesis of death and dissolution and entropy.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.