In an age that is sometimes nowadays frightening or confusing, we feel reassured by the almost parental-like authority of experts who tell us so clearly what it is we can and cannot do. Noreena Hertz ageauthorityconfuse Change image and share on social
Stress makes us prone to tunnel vision, less likely to take in the information we need. Anxiety makes us more risk-averse than we would be regularly and more deferential. Noreena Hertz anxietyaversedeferential Change image and share on social
When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device - complete with a color touchscreen, maps, online shopping, the lot - some seven years earlier. Astonishingly, it never released the product. Noreena Hertz appleastonishinglycatch share on social
Philanthropists today want input into how their monies are being deployed. The big question is, can governments use this insight to sell the rich the idea of paying more tax rather than spend more on charitable giving? Noreena Hertz bigcharitabledeploy share on social
Goodwill and reputation are intangibles, but they are the keys to business success. Since they are also inexorably linked to social values, it follows that a change in social norms will have a significant impact on profits. Noreena Hertz businesschangegoodwill share on social
Transparency, accountability and sustainability have become the slogans of the market leaders. Companies carry out environmental and social audits to court the consumer, and even the bluest chips woo organisations such as Greenpeace and Amnesty. Noreena Hertz accountabilityamnestyaudit share on social
We are living in a time in which movies such as 'Super Size Me' and 'An Inconvenient Truth' have made box-office history, and books such as 'No Logo' and my own, 'The Silent Takeover,' are bestsellers. Noreena Hertz bestsellerbookbox share on social
Consumers, unlike voters, expect an immediate response to their concerns; and companies, unlike governments, do not have the luxury of a mid-term lull. Noreena Hertz companyconcernconsumer Change image and share on social
Having women on boards is good for women, good for the economy and good for society. A win-win-win outcome: how rare. Noreena Hertz boardeconomygood Change image and share on social
All company bosses want a policy on corporate social responsibility. The positive effect is hard to quantify, but the negative consequences of a disaster are enormous. Noreena Hertz bosscompanyconsequence Change image and share on social