Nobu Matsuhisa

I cannot bring myself to wear the Nobu hats, or the Nobu T-shirts. But the chef's jacket, that is mine. And when I wear it, I am very proud of myself.

My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City.

People eat the chicken, people eat the beef, they still say, 'Don't kill the fish.'

We in the media have been guilty about not doing a better job of making people understand how really simple cooking is. We've made everyone feel like they have to be a chef.

James Bond is quite serious about his drinks and clothing and cigarettes and food and all that sort of thing. There is nothing wry or amused about James Bond.

I love making money, but you can't live your life waiting to get rich in a job that no longer feeds you artistically.