Nobu Matsuhisa

I cannot bring myself to wear the Nobu hats, or the Nobu T-shirts. But the chef's jacket, that is mine. And when I wear it, I am very proud of myself.

My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City.

People eat the chicken, people eat the beef, they still say, 'Don't kill the fish.'

Being down in Orlando, Florida, where we filmed the movie, I learned how to bass fish. Jerry Reed, who plays the villain in the movie, taught me how to bass fish.

I see a lot of actors for whom life becomes one big schedule. I guess I try to be more sensitive to my private life - to take a breath of fresh air and be in the countryside or on a golf course.

We in the media have been guilty about not doing a better job of making people understand how really simple cooking is. We've made everyone feel like they have to be a chef.