Nir Eyal

The cold truth is that the best products don't always win. Many times it's - the products that have the ability to keep users coming back and using them without conscious thought and using them out of habit are the ones that keep us coming back.

The market for religious apps is fiercely competitive; searching for 'bible' in the Apple App Store returns 5,185 results. But among all the choices, YouVersion's Bible, funded by LifeChurch.tv of Edmond, Oklahoma, seems to be the chosen one, ranking at the top of the list and boasting more than 641,000 reviews.

Long-term unemployment is particularly costly to those directly affected, of course. But in addition, because of its negative effects on workers' skills and attachment to the labor force, long-term unemployment may ultimately reduce the productive capacity of our economy.

We're simple-minded, the team at Hulu, which is, we think if we can obsess over quality and build a better mousetrap, that good things will happen. Users will adopt the service, advertisers will see great value in it, and that's what we're seeing.