Nicola Formichetti

When I first moved to London for university, I was already a big fan of Diesel because, in the nineties, Diesel was, like, the brand. The stores were the place to go. It wasn't workwear like Levi's or G-Star.

Working in a store and being a shop assistant, if you don't know what to do and you like fashion, I think it's a great way of getting into the business because you do windows, cleaning, and everything. That was my school for two years, working in a shop, and that's how I met people in magazines and designers.

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?