Nicola Formichetti

When I first moved to London for university, I was already a big fan of Diesel because, in the nineties, Diesel was, like, the brand. The stores were the place to go. It wasn't workwear like Levi's or G-Star.

Working in a store and being a shop assistant, if you don't know what to do and you like fashion, I think it's a great way of getting into the business because you do windows, cleaning, and everything. That was my school for two years, working in a shop, and that's how I met people in magazines and designers.

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.