Nicola Formichetti

When I first moved to London for university, I was already a big fan of Diesel because, in the nineties, Diesel was, like, the brand. The stores were the place to go. It wasn't workwear like Levi's or G-Star.

Working in a store and being a shop assistant, if you don't know what to do and you like fashion, I think it's a great way of getting into the business because you do windows, cleaning, and everything. That was my school for two years, working in a shop, and that's how I met people in magazines and designers.

To ask questions can become the laziest and wobbliest occupation of a mind, but when you must yourself answer the problem that you have posed, you will meditate your question with care and frame it with precision.