Nick Woodman

When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out.

As a small business owner for the last 15 years, when I think of what truly changed my life, it was my faith, a strong family, my mom did a really, really good job of encouraging me in very clear and discernible ways.

Well, there's no question that the law passed in 1996 was flawed. It deregulated the wholesale market, meaning the price that the utilities had to pay energy companies for power, but not the retail market.