Nicholson Baker

True, the name of the product wasn't so great. Kindle? It was cute and sinister at the same time - worse than Edsel, or Probe, or Microsoft's Bob. But one forgives a bad name. One even comes to be fond of a bad name, if the product itself is delightful.

One's head is finite. You pour more and more things into it - surnames, chronologies, affiliations - and it packs them away in its tunnels, and eventually you find that you have a book about something that you publish.