Nell Newman

Have you ever read the back of the Newman's Diavolo pasta sauce? Dad on the front is dressed like the devil with a little beard and horns. He says that he sells his soul to the devil for the recipe. It was banned in the South. They thought it was an abomination.

Adopting big-business practices is one thing, and adopting agribusiness practices that would dilute the meaning of 'organic' is another. On the whole, I think we're doing a pretty good job of preserving the integrity of organic foods.

Set your sights high, the higher the better. Expect the most wonderful things to happen, not in the future but right now. Realize that nothing is too good. Allow absolutely nothing to hamper you or hold you up in any way.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.