Neel Mukherjee

Meat-fetishiser that I was, I used to find willed vegetarianism inexplicable. It was one thing to be a vegetarian because of religious and caste reasons - something I was familiar with because of my Indian upbringing - but to choose to be a vegetarian when you could eat meat for every meal every day? That seemed madness to me.

To write, I think one must sit in one place and be bored. Boredom is a very good state for writers to be. Things cook away in your head when you're bored, and suddenly one day, you have a book or a germ of a book.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.