Nathaniel Branden

Of all the nonsense written about love, none is more absurd than the notion that ideal love is selfless. To love is to see myself in you and to wish to celebrate myself with you. What I love is the embodiment of my values in another person. Love is an act of self-assertion, self-expression and a celebration of being alive.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.