Natalie Jeremijenko

Juggling many projects and having all these accidental collisions that you can't predict enables a kind of comparative thinking. To focus on a single project from beginning to end is extremely difficult, not just for me, but for many people.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.