Moshe Safdie

I'm completely taken and impressed by the planning authority of Singapore and its Urban Redevelopment Authority (URA). It's the most cutting-edge agency in the world. They have very effective guidelines for development, and they review design as it evolves.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.