The distributor used to get 10, 12, 14 percent in most cases, but the App Store or Steam - they're taking 30 points. So clearly, they're viewing what they bring to the table in the digital environment to be more valuable than distribution. Mitch Lasky appbringcase share on social
I really think the app store is kind of the killer app for Apple and for Google. Mitch Lasky appapplegoogle Change image and share on social
I've witnessed first hand the impact the Benchmark team has had on new ventures, and I believe their commitment to the entrepreneur and dedication to building companies of lasting value really set the firm apart. Mitch Lasky benchmarkbuildcommitment share on social
Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee. Mitch Lasky businesschargefee share on social
There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA. Mitch Lasky cheapelasticexpensive Change image and share on social
Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the open Web. Publishers aren't convinced that the costs of being on Facebook are worth it. Mitch Lasky aggressivelyaspirationcompany share on social
I've watched what happens when a game like 'DragonVale' gets to number one on iOS. Suddenly there's ten other versions of it that hit the store. As a gamer, that bothers me. I don't like those companies. Mitch Lasky bothercompanydragonvale share on social
The ambitions for Thatgamecompany are very exciting to me. Mitch Lasky ambitionexcitthatgamecompany Change image and share on social
Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram. Mitch Lasky appbackbenchmark Change image and share on social
I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious. Mitch Lasky contextcuriousfacebook Change image and share on social
