I really think the app store is kind of the killer app for Apple and for Google. Mitch Lasky appapplegoogle Change image and share on social
There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA. Mitch Lasky cheapelasticexpensive Change image and share on social
I've watched what happens when a game like 'DragonVale' gets to number one on iOS. Suddenly there's ten other versions of it that hit the store. As a gamer, that bothers me. I don't like those companies. Mitch Lasky bothercompanydragonvale share on social
The distributor used to get 10, 12, 14 percent in most cases, but the App Store or Steam - they're taking 30 points. So clearly, they're viewing what they bring to the table in the digital environment to be more valuable than distribution. Mitch Lasky appbringcase share on social
Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee. Mitch Lasky businesschargefee share on social
The ambitions for Thatgamecompany are very exciting to me. Mitch Lasky ambitionexcitthatgamecompany Change image and share on social
I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious. Mitch Lasky contextcuriousfacebook Change image and share on social
Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the open Web. Publishers aren't convinced that the costs of being on Facebook are worth it. Mitch Lasky aggressivelyaspirationcompany share on social
We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist, creating sequels and formulaic games over and over again. The energy comes from the indies. Mitch Lasky createenergyformulaic share on social
Everyone talks about discovery, but I really believe that great content finds its audience. Mitch Lasky audiencecontentdiscovery Change image and share on social
