Miriam Defensor-Santiago

Did you know that nearly one in three children live apart from their biological dads? Those kids are two to three times more likely to grow up in poverty, to suffer in school, and to have health and behavioral problems.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.